Walkers Nonsuch
Toffee
Walkers Nonsuch Toffee is one of England's finest
and oldest makers of traditional toffee. Based in Longton,
Stoke on Trent, the family owned and run business has been
producing toffee to traditional family recipes since the turn
of the Century. For more than 100 years Walkers' remains at
the head of the toffee market, supplying its world famous
toffee to customers around the globe.
Toffee production is now managed by IanWalker, grandson of
the company founder, Edward Joseph
Walker, and the third generation of the Walker family to run
the company since business first
started in the late 1800's. The traditional family recipe
has changed very little. Walkers' still insists on
using only the best natural ingredients in its toffee production,
raw cane brown sugar, glucose, full cream
condensed milk, vegetable oil and butter, many of which are
obtained from exotic destinations throughout the world.
Walkers' has come a long way since the business was established.
Former potter, Edward Joseph Walker,
opened a small sweet shop in Longton, along with his sister,
Florence, who assisted in the shop and managed the books for
him.
Much to the delight of his local customers Edward began to
sell an assortment of toffee made in the back of
the shop to his own recipes. Demand for Edward's homemade
toffee grew so quickly that he was forced
to open a small factory in the old King Street area of Longton.
In 1915 Edward enlisted his son, Edward Victor, to help with
production.
Together they manufactured their toffee, one batch at a time,
to Edward Joseph's original recipe. Walkers' Nonsuch
was born and in 1922 was established as an independent company
with limited liability
Walkers' Nonsuch took its name from Henry VIII's
legendary 'Nonsuch' palace. Crowned the 'palace of
all palaces' for its exquisite splendor there was 'nonsuch'
like it. This was similar to Edward's
status as the creator of the most delicious toffee 'nonsuch'
like any other.
Business thrived and Walkers toffee continued
to be enjoyed by an ever increasing number of
chewers. However, with the begining of the Second World War
and in the post war years
Walkers was forced to restrict its output, finding it more
and more difficult to find its raw
materials. After the war, when restrictions were lifted and
business began to grow again Walkers decided to move to larger
premises.
The new site on Calverley Street, Longton had been a sweet
factory since it was built in 1894,
formerly belonging to boiled sweet manufacturer, Horleston
Brothers Ltd. Calverley Street is still the
home to Walkers' today, following the purchase of Horleston
Brothers in 1947 and Siddalls Blue Churn Confectionery later
in 1961.
On the death of Edward Victor Walker in 1962 Jan Walker and
his late brother Edward were appointed joint managing directors
of the family firm. The brothers set about investing in modern
equipment allowing them to produce Walkers' toffees by the
ton. Jan and Edward watched over the production at every stage
to make sure that the toffee remained of the excellent standard
set by their father and grandfather before them.
Walkers became well-known in the midlands, the popularity
of Walkers' toffee soon spread to the whole of the United
Kingdom.
During the fifties the company began to receive enquiries
from export buyers, interested in purchasing Walkers' toffee
for sale overseas. Increasing production in the seventies
made it possible for Walkers' to seriously consider the supply
of overseas markets.
The export market remains a key area of business for Walkers'
today with customers in many different countries enjoying
the pure taste of Walkers Nonsuch toffee.
While Walkers recipes have changed very little,
great developments have been made in technology and packaging.
An ongoing program of reinvestment in the business has resulted
in machinery and equipment specifically designed to perfect
the traditional toffee making process.
The pre-mixed ingredients are spread around the factory to
continuous cookers then poured into moulds ready for finishing,
every half hour samples are tested to maintain the correct
balance of ingredients in the mix. Walkers' decision to invest
in specialist equipment has resulted in an increase in efficiency
and speed of production whilst guaranteeing the texture and
quality of the finished product.
In addition to these technological advances
Walkers has reacted to changing consumer needs and market
demands. The traditional method of packing toffee in trays
has been modernised with the development of Walker 'crack
packs'. Toffee is now moulded into bars and individually wrapped
clear cellophane.
Each bar is pre-segmented making it easier to eat - just tap
once while it is still in its wrapper and the toffee breaks
into easy to eat pieces. The packets are then supplied to
shops on the old fashioned metal toffee trays that once contained
slab toffee to break up on demand.
The present generation of the Walker family aims to continue
the traditions, begun by Edward Joseph Walker more than 100
years ago. Traditional family values remain evident in the
Walkers' philosophy and its reputation for quality toffee
remains. Walkers will continue to produce its delicious toffee.